Wilson Sporting Goods and the NCAA are taking advantage of the popular Facebook site to run a promotion enabling college hoops fans to participate in the fight against cancer.
All you have to do to take part in the "Every Pass Counts: Ultimate Assist" program is log in to Facebook and search for "Wilson Sporting Goods." Sign up to become a fan and then send virtual passes with a Wilson basketball to all of your friends with just a click of a button. Wilson will donate 10 cents to Coaches versus Cancer for each pass and the user who makes the most passes will win $1000 in Wilson Sporting Goods equipment. Wilson Sporting Goods has set a goal of 500,000 virtual passes.