The Coke zero ad reprising Mean Joe Greene's classic Coke commercial earned a solid ranking in USA TODAY's 21st Annual Super Bowl Ad Meter.
Here is an "uncut" version of the Polamalu ad:
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What sports talk should be: No fluff, no rumors, no nonsense--just the best sports analysis and commentary
- David Friedman
- United States
- "A work of art contains its verification in itself: artificial, strained concepts do not withstand the test of being turned into images; they fall to pieces, turn out to be sickly and pale, convince no one. Works which draw on truth and present it to us in live and concentrated form grip us, compellingly involve us, and no one ever, not even ages hence, will come forth to refute them."--Alexander Solzhenitsyn (Nobel Lecture)
"The most 'popular,' the most 'successful' writers among us (for a brief period, at least) are, 99 times out of a hundred, persons of mere effrontery--in a word, busy-bodies, toadies, quacks."--Edgar Allan Poe
"In chess what counts is what you know, not whom you know. It's the way life is supposed to be, democratic and just."--Grandmaster Larry Evans
"It's not nuclear physics. You always remember that. But if you write about sports long enough, you're constantly coming back to the point that something buoys people; something makes you feel better for having been there. Something of value is at work there...Something is hallowed here. I think that something is excellence."--Tom Callahan
In The Arena Must Reads
- Anticipation and Memory
- The Difference Between Winners and Champions
- Perfection Versus Perspective
- Exploring Modes of Thought as Described in Gerald Abrahams "The Chess Mind"
- Willie Mays Played With Unbridled Joy While Displaying Mastery of Baseball Fundamentals
- Remembering Pete Rose, "The Hit King"
- Bobby Knight Did it His Way
- Dick Butkus: Quintessential Bear, Quintessential Linebacker
- NFL Legend Jim Brown Has Passed Away at the Age of 87
- Placing Tom Brady's Greatness in Historical Context
- Authentic Home Run King Hank Aaron Passes Away
- Muhammad Ali's Wit and Wisdom
- Joe Paterno's Legacy
- Woods Speaks, World Sits in Judgment
- Manning's Late Interception Clinches Saints' First Super Bowl Win
- Mano a Mano Competition is Pure
- "Flow," Basketball and Prince
- Dick Allen and Dave Parker Receive Long-Overdue Hall of Fame Recognition
- Will the Supersized Big East Become the Greatest Conference Ever?
- Does Cutting Terrell Owens Bring Dallas Closer to Winning a Championship?
- Rick Reilly's Fastball Still Hums
- 2008 NFL Year in Review/Playoff Preview
- The Rise and Fall of O.J. Simpson
- 2008 NFL Preview
- The Opening Ceremony, the Olympic Ideal and the Real World
- Jim McKay, One of the Last of A Disappearing Breed: A Real Journalist
- "Black Magic": Must-See TV
- Is This the Golden Age of Sports?
- NFL Year in Review/Playoff Preview (2007)
- 2007 NFL Preview
- Ranking All-Time Quarterbacks
- The Michael Vick Case Raises Uncomfortable Questions
- Michael Vick: Pride Goeth Before the Fall
- Three-Time Super Bowl Champion Coach Bill Walsh Dies of Leukemia
Journey to the National Master Title
- Journey to the National Master Title, Part I
- Journey to the National Master Title, Part 2
- Journey to the National Master Title, Part 3
- Journey to the National Master Title, Part 4
- Journey to the National Master Title, Part 5
- Journey to the National Master Title, Part 6
- Journey to the National Master Title, Part 7
- Journey to the National Master Title, Part 8
- Journey to the National Master Title, Part 9
- Journey to the National Master Title, Part 10
- Journey to the National Master Title, Part 11
Ohio Chess History
- History of the Ohio Chess Congress
- David Friedman Scores 6-0 in DCC Championship to Capture 10th Title
- Gem City Open History
- Roosevelt Open History
- Reflections on the Passing of FM Alex Zelner (2/13/24)
- GM Ben Finegold Pays Tribute to Chess Legend IM Calvin Blocker (7/26/22)
- Ross Sprague (1940-2018) Played Master Level Chess For More Than Five Decades (11/27/18)
- Remembrances of Ohio Chess Champions John Stopa and Jim Harkins (9/1/17)
- Reflections About James Schroeder, Chess Master/Writer/Prison Chess Advocate (7/22/17)
- Mike Anders is Gone Too Soon but His Joyful Spirit Will Never be Forgotten (1/15/13)
- Hard Fought Dayton Chess Club Championship Crowns Three Co-Winners (4/29/12)
- Looking Back on Two Decades’ Worth of Games Versus Clif Rowan (8/12/11)
- The Dayton Chess Club Championship: Still Going Strong After Five Decades (8/1/11)
Bobby Fischer
- "Bobby Fischer and His World" Paints a Detailed Picture of the Life of a Mercurial Genius
- Vlastimil Hort Honors Bobby Fischer Without Humoring Fischer's Hateful Sentiments
- Bobby Fischer's Opinion About Why Paul Morphy Stopped Playing Chess
- Dr. Joseph Ponterotto's Psychobiography of Bobby Fischer Provides a Balanced and Sensitive Look at a Tormented Genius
- Bobby Fischer Comes Home is a Beautiful Portrait of Genuine Friendship
- More Insight into Bobby Fischer's Brilliant yet Tortured Mind
- Harry Benson's Book Includes Striking Photos of World Chess Champion Bobby Fischer
- Bobby Fischer Against the World Details the Triumphs and Tragedies of a Great Champion
- Brady Biography Paints Nuanced Portrait of Enigmatic Chess Champion Bobby Fischer
- Interview With Dr. Frank Brady, Author of Endgame: Bobby Fischer's Remarkable Rise and Fall--From America's Brightest Prodigy to the Edge of Madness
- Bobby Fischer's Mixed Legacy
- Chessbase.com Fischer Report, Including Link to "Bobby Fischer's Mixed Legacy"
- Susan Polgar Chess Blog Reprint of "Bobby Fischer's Mixed Legacy"
Chess
- Gukesh Dommeraju Becomes the 18th World Chess Champion After Capitalizing on Ding Liren's Game 14 Blunder
- NM Bernard Parham: Chess Innovator and Indiana State Chess Champion
- Vladimir Kramnik Loses His Mind After Losing an Online Blitz Game to Hans Niemann
- Ding Liren is the New World Chess Champion After Defeating Ian Nepomniachtchi in Rapid Tiebreak
- Ding Liren Exploits Ian Nepomniachtchi's Blunder to Win Game 12 and Tie the World Chess Championship at 6-6
- "You've Got to be Kidding": Ian Nepomniachtchi Says What We Are All Thinking During World Chess Championship Press Conference
- Dreaming of Becoming a Journalist Covering the World Chess Championship
- Why Do People Who Ask Idiotic Questions Receive Media Credentials?
- Hans Niemann Ties for Fifth in U.S. Championship, Files $100 Million Lawsuit Against Carlsen, Chess.com, and Nakamura
- There is No Evidence That Hans Niemann Has Cheated in Over the Board Chess
- National Chess Day at the World Chess Hall of Fame Fischer-Spassky Exhibit
- Grandmaster Maxim Dlugy Fires Back at Magnus Carlsen and Chess.com
- Magnus Carlsen's Resignation After One Move Embarrases Himself and Harms Professional Chess
- Put Up or Shut Up: Hans Niemann's Accusers Need to Provide Evidence or Apologize
- Magnus Carlsen's Decision to Not Defend His World Championship Title is Bad for Chess
- Ian Nepomniachtchi Wins The Candidates Tournament For the Second Time in a Row
- Magnus Carlsen Defends His World Chess Championship Title for the Fourth Time
- Preventing, Detecting and Punishing Chess Cheating in the Digital Age (Written in 2015; published here for the first time in 2021)
- Lubomir Kavalek: Chess Champion, Author, Trainer, and Organizer
- Magnus Carlsen Retains World Chess Champion Title After Sweeping Fabiano Caruana 3-0 in Rapid Tiebreak
- World Chess Championship Heads to Tiebreakers After 12th Consecutive Draw
- Carlsen Misses a Crushing Shot and Caruana Secures a Draw in Game One of the 2018 World Chess Championship
- International Master Justin Sarkar's Eloquent Explanation of the Benefits of Chess
- Grandmaster Arthur Bisguier: A Personal Reminiscence
- Carlsen Retains World Chess Championship in Spectacular Style
- Has Karjakin Cracked the Carlsen Code?
- Initial Impressions of the First Truly Post-Kasparov Era World Chess Championship Match
- Emory Tate Will Long Be Remembered For Slashing Attacks and Spirited Conversation
- The Sport of Chess
- IM Justin Sarkar Obtains Third GM Norm
- Magnus Carlsen Convincingly Retains World Chess Championship
- Great Chess Performances at the Elite Level
- Garry Kasparov on the Future of Chess
- Chess as Art, Chess as Violent Sport, Part II
- Vladimir Kramnik Explains Why He Loves Chess
- Anand Shows That He is not the Retiring Kind
- Peter Svidler on the "Mystical Quality" of Chess
- Lubomir Kavalek Notes Similarities Between the "Baseline" Styles of Bjorn Borg and Magnus Carlsen
- The Importance of Confidence and Audacity
- Grandmaster Jonathan Rowson's Insights About Magnus Carlsen
- Where Should Magnus Carlsen be Ranked in the Chess Pantheon?
- How Computers Have Impacted Modern Chess
- Anand Agonistes
- Magnus Carlsen Captures the World Chess Championship
- Luck and the World Chess Championship
- "Football is Chess"
- Mario Matous, Chess Composer Extraordinaire
- Justin Sarkar Overcomes Obstacles, Obtains GM Norm
- Garry Kasparov on "Achieving Your Potential"
- The Beauty, Wonder, Mystery and Horror of Chess, Part II
- Baseball Vision and Chess Vision Function in Very Similar Ways
- Chess and Religion
- How Garry Kasparov Used Simple Counting to Find a Brilliant Combination
- Edward Pariants' Poignant and Loving Tribute to Mikhail Tal
- Chess as Art, Chess as Violent Sport
- Why is Chess Not More Highly Respected in America?
- Education is the Best Weapon Against Hatred and Prejudice
- Robert Byrne, 1928-2013: Grandmaster, Journalist and Philosophy Professor
- A Wonderful Accomplishment: Wisconsin Prodigy Becomes Youngest USCF National Master
- The Beauty, Wonder, Mystery and Horror of Chess
- Chess Year in Review: Anand is the Champion but Carlsen is the Story
- Walter Browne's Passion for Chess
- Anand Retains World Chess Championship Title with Playoff Victory Over Gelfand
- Garry Kasparov Comments About the Anand-Gelfand World Chess Championship Match
- Armageddon on the Chess Board
- Chess Teacher Bruce Pandolfini's Credo
- The Great Chess Movie: A Wonderful Time Capsule of World Class Chess in the Late 1970s/Early 1980s
- "Chess is its Own Universe"
- Uncrowned Champion: Viktor Korchnoi
- Rashid Nezhmetdinov: "Grandmaster of Chess Beauty"
- Uncrowned Champion: David Bronstein
- Uncrowned Champion: Paul Keres
- Uncrowned Champion: Akiba Rubinstein
- Part Three of Boris Gelfand Interview is Published
- Boris Gelfand Provides Insight about his Victory in the Candidates Matches
- World Chess Championship Challenger Boris Gelfand: "You Constantly Have to Pose Threats to Your Opponent"
- A Conversation with National Master Alex Kitsis
- Second Volume of NM Kitsis' Instructional Manual Offers Sound Blueprint for Chess Improvement
- Three-time Interzonal Winner Bent Larsen Passes Away
- "It's Just a Question of Nerves": Anand Defeats Topalov 6.5-5.5 to Retain World Chess Championship
- World Champion, Endgame Virtuoso Vasily Smyslov Passes Away
- Wall Street Journal Attempts to Correct Faulty Chess Article
- Why Does Chess Not Receive Intelligent Mainstream Media Coverage?
- International Master Justin Sarkar's "Perfect Game"
- Garry Kasparov: Great Chess Champion, Greater Human Being
- Viswanathan Anand Becomes 15th World Chess Champion
In The Arena Profiles
- Craig Carton's Book "Loudmouth" Lives up to its Name
- John Madden: Style and Substance
- Woody Paige Interview, Part I
- Woody Paige Interview, Part II
- Interview with Gary Andrew Poole, Author of The Galloping Ghost: Red Grange, an American Football Legend
- Mario Andretti's "Educated Right Foot"
- Eric Davis: "Like Having an Atomic Bomb Sitting Next to You in the Dugout"
- Ron Jaworski: "The Polish Rifle"
- Bjorn Borg: The Sandy Koufax of Tennis
Past Versus Present
Borg/Federer/Nadal
- Djokovic Breaks Nadal's Grand Slam Singles Titles Record
- Djokovic Ties Nadal's Career Grand Slam Singles Titles Record
- Nadal Moves Further Ahead of the Pack With 14th French Open Title/22nd Grand Slam Title
- Nadal Stands Alone at the Grand Slam Summit
- Nadal Dominates Djokovic to Win Record 13th French Open and Tie Federer With 20 Grand Slam Singles Titles
- Federer, Nadal and Djokovic Reconsidered--and Why Borg Still Stands Alone
- Federer Outlasts Nadal to Claim First Grand Slam Title Since 2012
- Federer Versus Nadal: Once More, for the Ages
- Djokovic Once Again Bests Federer in a Grand Slam Final
- Djokovic Secures Status as Best Tennis Player in the World
- Evaluating Tennis Greatness: Serena's Dominance and Nadal's Superiority Against Federer
- More Fun With Tennis Numbers
- Sampras, Agassi Endorse Nadal as Potentially the Greatest Tennis Player of All-Time
- Why is Rafael Nadal Not Praised Now the Way that Roger Federer Was Praised in 2006?
- Nadal is Dominant Again
- Putting Nadal's Shocking First Round Loss at Wimbledon in Proper Historical Context
- Does Nadal Belong in the Greatest Ever Conversation? Oui, Oui, Oui, Oui, Oui, Oui, Oui, Oui
- Nadal Destroys Federer, Takes 20-10 Lead in Head to Head Series
- Fun With Tennis Numbers
- Federer Claims Seventh Wimbledon Crown with a Virtuoso Performance
- Seventh Heaven: Nadal Beats Djokovic, Surpasses Borg
- Federer and Nadal as Non-Religious Experience
- Novak is No Joke: Djokovic Defeats Nadal in Match for the Ages
- How Can Federer be the Greatest Player of All-Time if He is Not Even the Greatest Player of His Time?
- Nadal Cruises Through U.S. Open to Complete Career Grand Slam
- Nadal Clearly Establishes Himself as the Best Player in the World
- Debunking Myths About Bjorn Borg, John McEnroe and Roger Federer
- Sports Illustrated Figures Out That It Was Premature to Crown Federer
- Another Perspective on Borg/Nadal/Federer
- Nadal Gives Federer Good Reason to Shed Tears
- Number One Stunner:Federer's Record Reign May be Over
- Rafael Nadal Is Coming for That Number One Spot
- Fantastic Four: Nadal Matches Borg's French Open Streak
- Feet of Clay: Federer Falls Again to Nadal in a Clay Court Final
- Federer's Fifth Wimbledon Final is One for the Ages
Steroids/Performance-Enhancing Drugs
- Lilly King's Public Stance Against PED Cheaters is Commendable
- Reggie Jackson Laments How the PED Users Defiled MLB's Record Book
- Alex Rodriguez Should Have Received a Lifetime Ban a Long Time Ago
- MLB Should Ban Disgraced Braun for Life
- Biogenesis Scandal Demonstrates that Bud Selig and Major League Baseball Still Have not Contained the PED Problem
- Lance Armstrong is the Latest--and Greatest--in a Long Line of Cycling Cheaters
- Cabrera's Website is as Fake as His Artificially Enhanced Body
- Cabrera Suspension Yet Another Sign that MLB's "Steroid Era" is not Over
- Yankees' Ban of Reggie Jackson is Ridiculous
- Two Sports Ilustrated Cover Stories Detail the Sordid Legacy of Baseball's "Steroid Era"
- Baseball Hall of Fame Should Not Honor the Tainted Career of Ivan Rodriguez
- The Ryan Braun MVP Fiasco Delivers Yet Another Black Eye to MLB
- PED Cheater Manny Ramirez Retires in Disgrace instead of Accepting 100 Game Ban
- McGwire's Admission Reaffirms How Fraudulent MLB's Record Book is
- Revelations About Sosa Show That MLB Must Fumigate the Record Book
- Alex Rodriguez: MLB's "Joe Isuzu"
- A-Rod's Confession Prompts More Questions Than it Answers
- Steroid Era Has Trashed MLB's Record Book
- Don't Be an Asterisk
- The Forgotten Victims of MLB's "Steroids Era"
- MLB Should Not Accept McGwire Until He Says the Magic Words
- Why Steroid Users Should Be Banned for Life
- Roger Clemens Owes Greg Maddux an Apology
- Steroids in America: The Godfather
- Roger Clemens Learns the Timeless Lesson: It's Not the Crime, it's the Coverup
- Truth or Consequences
- Lesson #1 From the Ongoing Steroids Saga: Don't Lie to the Feds
- Marion Jones' Descent From Olympic Hero to Common Criminal
- Clemens Saga Will Not End Well
- Steroid Cheaters Have Trampled Baseball's Record Book With Huge, Ugly Footprints
- Was that Bud Selig Talking--or Was it Mark McGwire?
- Marion Jones' Records are Gone: Is Barry Bonds Next?
- Marion Jones Returns Her Ill Gotten Gains
- In the Steroids Era, Can Any Sports Record be Trusted?
- The Silent End of a Tainted Era in San Francisco
- How Widespread is the Use of Performance Enhancing Drugs Among Elite Athletes?
- Economists, Engineers and the Effects of Steroids
- Chemist Who Created THG Spills Beans to HBO's Bob Costas
- Steroids Can't Help You Hit a Baseball--and Other Nonsense
- The Big Hurt Smashes a Powerful Blast For Steroids-Free Slugging
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All contents Copyright (c) 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024 David Friedman. All rights reserved.
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